Will Ford is a Design & Creative Director with 17+ years of experience leading global brands across sport, fashion, entertainment, and consumer goods. Proven track record building and leading high-performing creative teams, shaping brand and creative strategy, and delivering commercially effective work at scale.
Experienced across in-house, agency, and founder-led environments, combining strategic thinking with hands on creative leadership. Comfortable operating from artwork and production through to senior stakeholder and C-suite level, ensuring creative excellence that performs across all channels.
CREATIVE DIRECTOR, BULK. MAR 2023 - DEC 2024
Creative Direction across design, animation, photography, content capture, packaging, tone of voice. • Recruitment and operational direction of internal creative studio. • Brand and packaging refresh from concept to delivery across 1500SKUs in 13 months • Packaging design meeting UI compliance standards for efficiency through Performance Marketing. • Translations and localisation reform across 16 websites across Europe. • Content day production to capture stills, video, BTS and podcast interview content in single day shoots aligned with brand marketing lay down and NPD timelines..
Head of design, Gymshark 2021 - 2023
Design Direction across design across performance marketing, CRM, Events, Retail. • Elevating quality across always on content with a revamp of artworking strategy • Design of Gymshark’s first physical retail store on Regent Street • Creative concept and delivery of 3D scanned lifestyle mannequins with viral social reach. • Event design strategy. Creating toolkits across tiered event in the calendar.
Head of brand design, Formula 1 2018 - 2021
Creating class leading creative from concept to final artwork. • Brand guidelines revamp, creative strategy aligned to consumer funnel and trophy designs. • Driver photography art direction. • F1 Fanzone and city event design, marketing and sponsorship. • In this role I created and unified a team of Designers, Artworkers, Copywriters and photographers, to become one creative team.
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