Hello!
Bright Blue Thing was set up by me, Will Ford, To allow me to work directly with clients and also within existing agencies.
With Almost two decades of experience at levels from Jr Designer > Creative Director I know what makes good creative both aesthetically and strategically.
I'm open for Freelance, Contract and permanent positions.
CREATIVE DIRECTOR, BULK. MAR 2023 - DEC 2024
Creative Direction across design, animation, photography, content capture, packaging, tone of voice. • Recruitment and operational direction of internal creative studio. • Brand and packaging refresh from concept to delivery across 1500SKUs in 13 months • Packaging design meeting UI compliance standards for efficiency through Performance Marketing. • Translations and localisation reform across 16 websites across Europe. • Content day production to capture stills, video, BTS and podcast interview content in single day shoots aligned with brand marketing lay down and NPD timelines..
Head of design, Gymshark 2021 - 2023
Design Direction across design across performance marketing, CRM, Events, Retail. • Elevating quality across always on content with a revamp of artworking strategy • Design of Gymshark’s first physical retail store on Regent Street • Creative concept and delivery of 3D scanned lifestyle mannequins with viral social reach. • Event design strategy. Creating toolkits across tiered event in the calendar.
Head of brand design, Formula 1 2018 - 2021
Creating class leading creative from concept to final artwork. • Brand guidelines revamp, creative strategy aligned to consumer funnel and trophy designs. • Driver photography art direction. • F1 Fanzone and city event design, marketing and sponsorship. • In this role I created and unified a team of Designers, Artworkers, Copywriters and photographers, to become one creative team.
Get in touch
Please use the form below, or email me at brightbluething@gmail.com
Thank you for getting in touch. Look forward to speaking with you.
