EE ROAMING
Giving the less glamorous side of telecoms the star treatment. EE was going big with it’s roaming proposition and needed a campaign that made something quite transactional feel emotive. The result was graphic design in photographic form. Top-Down table top imagery of our mother’s cooking, paired with a phone where Mum was calling. In addition to this, the headline spoke to the theme over Everything we love, Everywhere we go, the essence behind the EE name.
