TRIP DRINKS BRAND CAMPAIGN
Our lives are busy. Physically and emotionally. We’re riding the tube at rush hour whilst getting texts from the kid’s school, a flurry of emails from clients and wifi just dropped out, so Spotify isn’t working. Oh, and it’s only Monday. Life. Is. Busy. But TRIP, with 15mg of CBD can take the edge off without any of the beer fear, foggy heads and health issues from alcohol. Not to mention it’s delicious. Using product-lead photography (So the customer knows its TRIP talking to them), TRIP briefed me to create a multi channel campaign that touches on this human truth and presents TRIP as the answer. Aside from the regulatory stuff, the only limits to this project were cost and time. Budget was almost non existent and I had just 2 days to go from concept and sell in to shooting and final artwork across paid social and digital OOH
