Using terms found in the world of electronics and technology (Htz & Ohm) but treating them as names helps to connect the two worlds of tech and fashion.
Htz & Ohm
Now, more than ever, the world is filled with technology. We understand more each day about the emotional and psychological impact of social media on our mind, but today we are becoming equally as aware of the physical impact of electro magnetic frequencies and the potential harm they are causing our body. In the past, this narrative has been closely linked with spirituality, homeopathic medicine and niche alternative products. But today, is it main stream media, it is becoming scientifically backed and celebrity endorsed - Russell Brand is a supporter of Airestech, which markets products at $300. I was tasked with creating a brand identity to help EMF products appeal to the male fashion-conscious audience. Deliverables included a name, visual identity and a product shoot to support Q2 social activity for the product launch.
